European Wax Center, Inc., the largest and fastest-growing franchisor and operator of out-of-home waxing services in the U.S., announceed its 2024 Cosmopolitan Holy Grail Beauty Award win. Cosmopolitan editors and experts recognized the EWC Treat Brightening Ingrown Hair Wipes as the winner of the “Best Treatment for Ingrowns” category which are featured in Cosmopolitan’s May print issue, as well as online on Cosmopolitan.com.

EWC Treat Brightening Ingrown Hair Wipes combine two best-selling EWC products – Brightening Ingrown Hair Serum and Ingrown Hair Wipes – to help prevent ingrown hairs and correct dark spots. Vitamin C, azelaic acid, kojic acid, and lactic acid work to even skin tone and improve the appearance of dark spots, while glycolic and salicylic acid treat and help prevent ingrown hairs, bumps, and breakouts. The dermatologist-tested Brightening Ingrown Hair Wipes are effective in both pre and post-hair removal to provide a bump-free solution. The EWC Treat Brightening Ingrown Hair Wipes can be used daily on all areas of the body.

“At our core, European Wax Center is committed to providing guests with services and products that create and sustain a best-in-class waxing regime. We are honored to receive the coveted Cosmopolitan Holy Grail Beauty Award for our EWC Treat Brightening Ingrown Hair Wipes,” says Andrea Wasserman, chief commercial officer of European Wax Center. “Our product and innovation team are at the forefront of consumer trends, and we pride ourselves in offering products which are loved by customers and recognized by media. This accolade is in good company with many others that acknowledge the EWC Treat collection as best-in-class.”  

The Cosmopolitan Holy Grail Beauty Awards recognize top-of-the-line beauty products assessed by its team of expert editors. This year, the list features 217 beauty products, tools and treatments as a result of months of researching, testing, swatching, and sampling across makeup, skincare and haircare categories.